How is you network marketing lead list looking? Not too good huh.You’ve undoubtedly been told when you joined your MLM company to sit down and make a list of leads.
Write down every one you know in your warm market from friends to relatives. When you’ve exhausted those, then it’s time to start adding people to your network marketing lead list who you come into contact with occasionally; local business owners, people you know from church, old school friends you haven’t seen in years. You know the drill.
The Changing Face Of Network Marketing
Let’s be honest. How many of you have had success with this method during the past 10 years. Let me give you two reasons why it’s difficult to build an MLM business this way today:
1. People don’t want to approach their friends, relatives and distant aquaintances simply because it puts the fear of God into them. Why? Because they just don’t want too.
People are afraid of being seen as a serial pest by their peers and most people are guided in life by peer pressure. This is a limiting self belief that requires a monumental shift in thinking habits and it’s like trying to climb Mount Everest in your swim suit.
2. Targeting untargeted prospects in Network Marketing today is like driving around without a destination to go to.
Sure, some people have had success building an MLM business the warm market way but today’s climate almost dictates you need a shift in strategy and that strategy includes concentrating your efforts in attracting qualified prospects onto your network marketing lead list.
What About Generic Leads?
Forget generic leads too. Many people are getting their fingers burned by aquiring huge lists of generic leads which they pay good money for only to be left battered and bruised from the experience. It’s not their fault. They have followed their script to the letter but come up empty handed.
So how do you come up with a network marketing lead list that has the potential to be productive? Easy. Your lead generation system should include the following process:
- produce an initial lead generator which gets a response from people interested in exploring a home business model
- give them the initial information
- follow up and if they’re keen to know more, provide them with more information
- get a commitment
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